Friday, November 28, 2014

  • Rinse, Lather, Repeat for Destination Marketers

    Rinse, Lather, Repeat for Destination Marketers

    “Rinse, Lather, Repeat” are the instructions imprinted on bottles of shampoo. The framework for washing your hair makes it easy to know what stage you are in, what you need to do next, and how to optimize your performance. If there were only a simila…

  • Four Guidelines to Follow for a Well-Targeted Facebook Ad

    Four Guidelines to Follow for a Well-Targeted Facebook Ad

    You’ve probably heard a lot of good things about using Facebook ads – Facebook’s powerful targeting tools make it easy to target ads directly to your ideal clients. But if you’re a Facebook ad beginner (or even if you’re not!), then the seemingly end…

  • Video: What’s the Value?

    Video: What’s the Value?

    According to Dr. James McQuivey of Forrester Research, a one minute video is worth 1.8 million words, which, even the most impractical of people would have to admit, is a pretty efficient way to communicate. Video is so abundant today that there’s re…

  • Four Tips for Creating Effective Facebook Ad Images

    Four Tips for Creating Effective Facebook Ad Images

    Have you been struggling with Facebook ads? Using Facebook to advertise your travel business seems like a no-brainer: Facebook allows you to tap into the big well of data that it has collected so that you can get super specific when targeting your id…

  • The Best Mobile Social Media Tool and How to Use This to Your Advantage

    The Best Mobile Social Media Tool and How to Use This to Your Advantage

    We live in amazing times: instant gratification, unlimited information, and increasing transparency are the norm. Despite this, the phenomenon of online social networks (e.g. Friendster to MySpace to Facebook to SnapChat) has always been a push mediu…

  • How to Create Effective Customer Personas for Your Travel Business

    How to Create Effective Customer Personas for Your Travel Business

    It doesn’t matter what kind of travel business you own, putting time and effort into any kind of online marketing – without first creating strong, focussed customer personas – is a simple way to pour a lot of money down the drain. If you …

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