Wednesday, April 23, 2014

  • Good customer service on social media: It’s not what you think!

    Good customer service on social media: It’s not what you think!

    Social media is a game-changer for customer service. Gone are the days where companies can hide behind a nasty email or phone call about a product or an experience, right? When a customer is upset, their instinct is to turn to social media and post a…

  • Marketing your travel business with Instagram

    Marketing your travel business with Instagram

    Among all the social media channels out there, Instagram appears to be one of the most youth-oriented in the bunch.  According to the website Millennial Marketing, it’s one of the most popular sites in this critical age group. But that doesn’t mean y…

  • From a Millennial to you: 7 ways to reach Millennials

    From a Millennial to you: 7 ways to reach Millennials

    When you hear talk about Millennials, it’s typically not followed by many positive descriptions or remarks. We’ve been called selfish, lazy, disloyal and easily distracted. But we’re also the future of your brand. We’re tech savvy, informed, lo…

  • When all else fails, stick to humor

    When all else fails, stick to humor

    It’s no surprise Romania gained all sorts of attention for their “Why don’t you come over?” campaign. Each advertisement featured a witty line, poking at Great Britain, inviting travelers from Britain to ‘just come over.…

  • Selling the experience, not the property

    Selling the experience, not the property

    There is no shortage of video footage for hotels and resorts worldwide. Properties spend millions of dollars to produce commercials to put their best foot forward.  Typical scenes will include dining, rooms and suites, public spaces, and of course im…

  • Using social media to bring customer service back to life

    Using social media to bring customer service back to life

    The hospitality industry is so reliant on great customer service it boggles my mind that decent service seems to be an added plus instead of a fundamental given. I recently had the privilege of cruising with AmaWaterways aboard the AmaCerto along the…

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