Monday, October 20, 2014

  • Four Tips for Creating Effective Facebook Ad Images

    Four Tips for Creating Effective Facebook Ad Images

    Have you been struggling with Facebook ads? Using Facebook to advertise your travel business seems like a no-brainer: Facebook allows you to tap into the big well of data that it has collected so that you can get super specific when targeting your id…

  • The Best Mobile Social Media Tool and How to Use This to Your Advantage

    The Best Mobile Social Media Tool and How to Use This to Your Advantage

    We live in amazing times: instant gratification, unlimited information, and increasing transparency are the norm. Despite this, the phenomenon of online social networks (e.g. Friendster to MySpace to Facebook to SnapChat) has always been a push mediu…

  • How to Create Effective Customer Personas for Your Travel Business

    How to Create Effective Customer Personas for Your Travel Business

    It doesn’t matter what kind of travel business you own, putting time and effort into any kind of online marketing – without first creating strong, focussed customer personas – is a simple way to pour a lot of money down the drain. If you …

  • The Setting as a Character in Destination Marketing

    The Setting as a Character in Destination Marketing

    Traveling around the world provides life-changing experiences. Experiencing a new country, its culture, its food, its people and its history is powerful, eye opening and inspiring.  Yet, there is a challenge with utilizing our digital advertising uni…

  • Selfie Power: 5 Ways to Make Your Guests’ Selfies Work For You

    Selfie Power: 5 Ways to Make Your Guests’ Selfies Work For You

    More than ever our guests are turning the camera on themselves, tagging themselves in our lobbies, guest rooms, dining rooms, pools, even bathrooms to share the experience with all their friends online. Such free, easy, and powerful visual brand prom…

  • Social Media and campaign marketing

    Social Media and campaign marketing

    Why do consumers buy through one channel to the exclusion of others?  It is all about relationships, however built. Consumers are more likely to purchase through a company whose ethic and temperament most closely matches their own. This is another wa…

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