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Friday, December 26, 2014

  • Interview with Sarah John Afana, Marketing Coordinator at GOGO Worldwide Vacations

    Interview with Sarah John Afana, Marketing Coordinator at GOGO Worldwide Vacations

    Sarah John Afana is a marketing coordinator at GOGO Worldwide Vacations, a wholesale travel company that has been in operation since 1951. Sarah is a graduate of the French Culinary Institute, but also has an extensive background in business manageme…

  • Rinse, Lather, Repeat for Destination Marketers

    Rinse, Lather, Repeat for Destination Marketers

    “Rinse, Lather, Repeat” are the instructions imprinted on bottles of shampoo. The framework for washing your hair makes it easy to know what stage you are in, what you need to do next, and how to optimize your performance. If there were only a simila…

  • Four Guidelines to Follow for a Well-Targeted Facebook Ad

    Four Guidelines to Follow for a Well-Targeted Facebook Ad

    You’ve probably heard a lot of good things about using Facebook ads – Facebook’s powerful targeting tools make it easy to target ads directly to your ideal clients. But if you’re a Facebook ad beginner (or even if you’re not!), then the seemingly end…

  • Video: What’s the Value?

    Video: What’s the Value?

    According to Dr. James McQuivey of Forrester Research, a one minute video is worth 1.8 million words, which, even the most impractical of people would have to admit, is a pretty efficient way to communicate. Video is so abundant today that there’s re…

  • Four Tips for Creating Effective Facebook Ad Images

    Four Tips for Creating Effective Facebook Ad Images

    Have you been struggling with Facebook ads? Using Facebook to advertise your travel business seems like a no-brainer: Facebook allows you to tap into the big well of data that it has collected so that you can get super specific when targeting your id…

  • The Best Mobile Social Media Tool and How to Use This to Your Advantage

    The Best Mobile Social Media Tool and How to Use This to Your Advantage

    We live in amazing times: instant gratification, unlimited information, and increasing transparency are the norm. Despite this, the phenomenon of online social networks (e.g. Friendster to MySpace to Facebook to SnapChat) has always been a push mediu…

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