Friday, August 22, 2014

  • Social Media and campaign marketing

    Social Media and campaign marketing

    Why do consumers buy through one channel to the exclusion of others?  It is all about relationships, however built. Consumers are more likely to purchase through a company whose ethic and temperament most closely matches their own. This is another wa…

  • 12 ways top hotels are using Facebook photos to reach more customers

    12 ways top hotels are using Facebook photos to reach more customers

    As hotels of all types use Facebook to connect with customers, competition for eyeballs is increasing. Even those managing Facebook pages for the world’s top hotel brands must stay ahead of marketing trends if they want fans to see their posts …

  • What your clients buy is not always what you sell

    What your clients buy is not always what you sell

    Do you have a favorite restaurant? Next time you go in, ask yourself why you like to go there. Is it because they make good steaks? There are other restaurants that can do that. Is it because they’re very cheap? I’m sure McDonalds can beat them. Most…

  • How hotels can gain a competitive advantage with local linguistics for SEO

    How hotels can gain a competitive advantage with local linguistics for SEO

    The way we speak affects the way we search, and even small differences in search tendencies can make a big difference for hospitality marketers attempting to reach as many qualified prospects as possible. Local search engine optimization (SEO) is a p…

  • A missed opportunity for Delta and McCarran as video goes viral?

    A missed opportunity for Delta and McCarran as video goes viral?

    There are worse things that could happen to Delta Airlines and McCarran International Airport than Richard Dunn and his recent viral video.  Dunn was voluntarily stranded at the Las Vegas airport and decided to make an incredible iPhone video of his …

  • The Advantages of SMM

    The Advantages of SMM

    In the chaos and general hubbub which surrounds forays into the world of Social Media Marketing, it can be easy to lose sight of the goal of the entire venture. Why, exactly, is this broad platform at all worth it? What can it do for your travel busi…

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