Tuesday, September 16, 2014

  • Social Media and campaign marketing

    Social Media and campaign marketing

    Why do consumers buy through one channel to the exclusion of others?  It is all about relationships, however built. Consumers are more likely to purchase through a company whose ethic and temperament most closely matches their own. This is another wa…

  • The Standard Hotels and their brilliant use of Tumblr

    The Standard Hotels and their brilliant use of Tumblr

    The Standard Hotels have set themselves in a league of their own for many reasons. They have the ‘cool’ feel that separates them as a boutique hotel and as a destination. The hotel group caught our eye with their use of blogging. The Stan…

  • How to create, manage, and profit from hashtags

    How to create, manage, and profit from hashtags

    In just a few years hashtags have become the new broadcasting medium for marketers of the 21st century. Research any international campaign for raising awareness and engagement on an issue and you’ll find celebrities, football teams, or expat volunte…

  • 12 ways top hotels are using Facebook photos to reach more customers

    12 ways top hotels are using Facebook photos to reach more customers

    As hotels of all types use Facebook to connect with customers, competition for eyeballs is increasing. Even those managing Facebook pages for the world’s top hotel brands must stay ahead of marketing trends if they want fans to see their posts …

  • What your clients buy is not always what you sell

    What your clients buy is not always what you sell

    Do you have a favorite restaurant? Next time you go in, ask yourself why you like to go there. Is it because they make good steaks? There are other restaurants that can do that. Is it because they’re very cheap? I’m sure McDonalds can beat them. Most…

  • How hotels can gain a competitive advantage with local linguistics for SEO

    How hotels can gain a competitive advantage with local linguistics for SEO

    The way we speak affects the way we search, and even small differences in search tendencies can make a big difference for hospitality marketers attempting to reach as many qualified prospects as possible. Local search engine optimization (SEO) is a p…

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