Many tourism companies have already jumped on the Instagram bandwagon and have been busy building communities and sharing visual experiences with their audience. Here’s our roundup of 10 companies who are doing greats things and can serve as examples.
Disneyland became active just over a month ago and already totals 80k followers. The account is used to curate photos taken by the parks’ visitors. The community managers have plenty of choice from which to pick: Nitrogram’s analytics for Instagram show that the #disneyland hashtag has 2.3M photos posted on it already.
Unlike Disneyland, the zoo’s staff is taking and sharing photos on the account. The Zoo of San Diego has been featured in the official Instagram blog on Zoo Lovers’ day.
Not only is Southwest the most followed airline on Instagram, it’s also the most active one: With 360 photos already posted, accompanied by the occasional scavenger hunts and special deals.
W Hotels has been on our radar for quite some time. This hotel chain not only provides good content, it also uses Hashtags to curate its audience’s best content.
With their SoFly initiative, Jet Blue leverages user generated content.
Delta surfs on Instagram’s deeply anchored tradition of Throw Back Thursdays to show photos related to the brands’ early days.
Expect to see beautiful photos of their ships and their amenities.
Fourseasons is another Hotel & Resorts chain that uploads beautiful photos of its many destinations.
Like Delta, American Airline profusely hashtags #ThrowBackThursday. The account also leverages the freshly arising trend #TravelTuesday.
As a tour operator, Contiki doesn’t have original content on its own. Much like Disneyland opted for, The brand re-uses photos from its customers. Interactions are developing in the photo comments between soon-to-be travellers.