Here at TRO SMITH we like to highlight the trailblazers in creativity in social media marketing. The companies who stay in the public’s eye are the ones who dare to think outside the box or do something that hasn’t been done. Staying creative is an absolute asset to successful marketing .
Travel companies are getting more and more creative in their social media practices. The bar has been set high, and truly, the sky is the limit. For startups or travel businesses on a smaller scale, the thought of doing something that hasn’t been done before can be terrifying: it’s ok. You don’t have to spend your entire marketing budget on one social media campaign, but you do have to stay inventive.
For most, it’s hardly a lack of creativity. There are typically other factors that hold us back from putting more of ourselves out there. In the travel and hospitality industry things move pretty fast and before you know it, months have gone by without any positive changes. Being creative takes time and courage, it’s a feat that certainly does not happen instantaneously.
Read more on Social Media Examiner.