For the travel industry, social media is often times a way for customers to seek assistance, praise a company, or complain. Several companies have social accounts solely for customer service. Using social media as a means of providing customer service is a way to offer timely feedback and publicly display dedication to meeting the needs of your customers.
If you decide to take on the task of providing customer service through social media, it is not a decision to take lightly. Complaints made on social channels by customers can be the temporary kiss of death for a company if not handled with care and precision.
Here are a few tips to make sure you’re doing it right. Read more on Social Media Examiner.